Things to Look for in Hiring Digital Marketing SEO Consultant

by Mike on August 20, 2019

Things to Look for in Hiring Digital Marketing SEO Consultant

Regardless of how good your website may look, if it can’t attract visitors and convert them to customers, then it’s not any good. This is precisely why companies always invest in SEO.

If you own a business and you want to improve your online presence through your site, then perhaps it’s time to look for an Search Engine Optimization expert. These people can review your website and optimize it for you according to your business needs and your target audience.

This will help them to come up with various SEO strategies to improve your page rankings and views in the search engine. Well, whether you are looking to hire an individual or a digital marketing firm, below are a few things you should consider looking for first. For more about this, you can checkout ADV Digital Marketing.

Experience

Just like any other profession, the experience is always a key factor. This is what makes the clients trust you with their jobs. In Search Engine Optimization, people can easily set up an agency and start calling themselves SEO experts even without any experience in the field.

SEO usually involves a lot of things, and only an experienced person can be able to provide better results. With an experienced SEO expert, he or she will know what strategies to use to improve your site.

Using the same approach on different pages might only be valid for a while. This is what you risk when you work with an inexperienced SEO consultant.

SEO understanding

Digital marketing involves a lot of things, and SEO is just part of it. If you are looking to hire a digital marketing team, then you should check whether they have a full understanding of SEO in all three levels. The levels are; technical, off-page, and on-page SEO.

You should watch out not to hire a team that only knows one level. It is essential to hire a company or someone that will be able to tackle your SEO problem from all the mentioned three levels. If the search engine is not able to find some parts of your content, then you shouldn’t expect much improvement or SEO success. 

It is crucial to hire an agency or an expert that has an in-depth knowledge of all three levels. See this link for more on SEO https://www.searchenginejournal.com/on-site-seo-factors/295357/

Success history

When you are going to hire someone to work for you, it’s best if you do a little bit of background check and see his work history. You stand to get better results when you hire someone with a proven track record of success in the field you are hiring them for.

You can meet a person who knows every strategy involved in SEO marketing but has a lousy record when it comes to customer satisfaction. This is why it’s essential that you ask to be provided with at least three references.

Follow up and ask them more about the experience they had when working with the same team you are also looking to hire. If you are satisfied with the feedback you are receiving, then you’ll know you are in good hands.

But, if all you are getting are complains after the other, then it’s wise to continue with your search and look for help somewhere else.

Marketing savvy

When you are hiring for a position in your company or organization, you should look to get the best guy with unique qualities. When it comes to search engine optimization, consider looking if the team or the guy knows more than just the technical parts of SEO.

The team should be able to curate content that will show benefits to the users while converting them at the same time. The content should also be appealing to those who will be looking to find information about your company and the products or services you are offering.

General understanding of the job

Before hiring anyone for any situation, you should always check if they know exactly what the job is all about.

Some people might think that search engine optimization is all about the rankings. Others believe that the main focus is on the conversion.

But what will benefit your business the most? I think that will be converting visitors to potential customers, right? This is why you need to hire someone with a great understanding of search engine optimization.

Great communication skills

Of course, when you want to bring in a new person to the team, you need to make sure that they can communicate well with the rest of the group. They should be able to give out information in a way that everyone will understand.

You don’t want to deal with someone who is always using technical terms then provide you with what you didn’t ask for just because you didn’t understand anything.

When everyone understands you, it will be much easier since you can share ideas and come to a conclusion on what to do. This will always lead to a smooth flow of work and a high chance of producing excellent results.

Fees and terms of payment

Last but not least, you need to confirm with the guy you want to hire about his or her fees and payment terms. This should be done before giving out the contract to avoid last-minute payment problems. Ask to know whether you will be charged per hour or project.

When it comes to SEO, the most common payment plan is always project-based. This means that the person will get paid only after the successful completion of the project. Asking to know about the payment terms early can also help you to bargain before the project is started if the price is too high for your budget.

You should also be very careful with people that offer a meager amount. Cheap services aren’t always the best and might end up costing you even more at the end. Click here to see more tips on hiring SEO companies.

Well, hiring might not be an easy task, but with the right tips and practices, you will be able to find the right guy. The above tips can get you started when looking for a digital marketing SEO consultant.

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